What is a legal blog?
Many attorneys are aware that blogging offers advantages, yet are unsure of how it can help to develop their practice and bring in more clients.
Generating traffic to your website from those focused on your specialty area topics can be achieved through blogging. Additionally, blogging enables you to create trust with your readers and show your website as a leader in the legal industry.
The majority of individuals read blogs, thus making it essential for law firms to have a planned blogging strategy to present themselves as reliable sources of information.
Developing a blog content plan is essential for gaining attention for your site, though lawyers may find this to be a difficult task. This list will assist in uncovering the types of content that are most effective in connecting with your target audience.
1. Articles Addressing Essential Issues in Your Field of Expertise
A picture depicting 4 steps to take after a truck accident is shown. These steps include getting medical attention, taking pictures of the scene, getting witness contact information, and consulting an attorney.
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A personal injury attorney may need to be knowledgeable in areas such as:
a. Injuries typically sustained in automotive collisions
b. Necessary steps to take after a bicycle crash
c. Who can file a wrongful death suit in their jurisdiction
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2. Commonly Asked Questions Entries
Likely, you and the individual on the other end of the phone are both asked the same inquiries over and over again before being chosen to handle a legal matter.
It is not unusual for individuals to research common questions about legal matters when they initially make contact with an attorney. Creating content that answers Frequently Asked Questions (FAQs) can be advantageous for both the lawyer and their front desk staff, as it enables them to address typical issues before a potential client rings.
It is possible to create an inventory of regularly requested queries and blend it with the investigation of keywords to generate numerous content ideas. FAQs can also be effective after other blog posts, where they can be addressed in a brief 60-100 words.
Responses to popular inquiries can appear as a “People also ask” option or highlighted snippet in Google search results.
By responding to basic queries, it is possible to raise the number of hyperlinks that point to your website when searching on Google. This is a fantastic opportunity for your law firm’s website to be seen as an expert on these matters and expand its SEO presence.
3. Posts That Elucidate Crucial Components and Essential Points to Think About
Going through a similar process, legal cases can be affected by a variety of circumstances. Therefore, each situation is exclusive. By reading factor-style blogs, individuals can gain an understanding of factors that could have an impact on the results of their case.
These posts are great for utilizing SEO keywords as they tend to be comprehensive blogs that explain things in an easy-to-understand way to a broader audience.
Below are a few illustrations of how this may be applied to a range of legal practices:
a. Family law: Examining the key elements of guardianship in custody proceedings
b. Personal injury: Investigating the effect of liability and comparative fault on damages awards in your jurisdiction
c. DUI: Potential errors of police breathalyzers that can lead to exclusion of evidence
d. Immigration: Documentation problems that can prolong the issuance of green cards
e. Estates and trusts: Investigating the implications of a will challenge on probate
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4. Posts Detailing the Advantages of Your Strategy or Process
Whenever you have an opportunity to set yourself apart from the competition through your blog content, seize it. Don’t let these posts become promotional, but instead, focus on topics or phrases that are likely to interest your target audience, and incorporate how your particular value proposition would be a beneficial decision for those considering such a route.
A divorce attorney might create a post discussing “5 Indications that Collaborative Divorce is Suitable for You”. This blog could explain the particulars of collaborative divorce to the reader. Additionally, the article would demonstrate the lawyer’s expertise in aiding clients to avoid the hassle, cost, and irritation of a court appearance.
Before your initial appointment with an estate planning attorney, one might suggest considering the following three queries to make sure that the lawyer meeting is productive and beneficial. This blog post outlines the major considerations to contemplate.
The lawyer can use this chance to educate their clients on how to be prepared for the meeting. As a result, the session would be more beneficial for everyone. Recognizing that many come in feeling lost or intimidated, the lawyer can take a simpler approach and ask three important questions.
An alternate approach to broaching particular legal tactics is to author a “versus” article, such as “Chapter 7 in Contrast to Chapter 13 Bankruptcy.” These compositions assist readers in comprehending which choices may be achievable or most suitable for them.
5. Debunking Common Myths
Creating posts that aim to debunk commonly held myths can be a great way to attract attention and build an audience.
This blog post type serves to demonstrate your expertise in a particular subject, as well as respond to misunderstandings by the general public.
Posts that debunk popular myths can be useful for educating readers about incorrect assumptions that could discourage them from seeking legal assistance.
Below is a list of blog post ideas suitable for a variety of legal professionals:
a. Estate lawyer: An article that explains why everyone should have an estate plan, not just the wealthy
b. Criminal lawyer: A post scrutinizing the common misunderstandings regarding what police can enquire about at a DUI stop
c. Injury lawyer: A post elucidating why insurance providers are not always in the best interests of the injured party
d. Family lawyer: A comprehensive overview of the components that can and cannot be included in a prenuptial agreement
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6. Alterations to Legal Regulation
The regulation of law is subject to change over time, making it necessary to adapt to new conditions.
Your readers will benefit from blog posts that discuss potential policy changes and upcoming laws at the local, state, or federal level. These posts can help to inform your audience what to anticipate and what choices they have.
If the passage of a certain law could hurt your field, it is an appropriate time to talk about what consequences may arise from it.
Your blog could see some benefit from taking advantage of legal changes. Here are a few suggestions on how to do this:
a. Criminal lawyer: Alterations in bail for those accused of misdemeanors
b. Estate lawyer: Recent regulations on powers of attorney, making previous ones invalid
c. Sex abuse lawyer: Broadening of the statute of limitations for cases that are decades old
d. Personal injury lawyer: Fresh trucking industry regulations regarding driver rest times
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7. Articles Outlining “What to Expect” and Process Analyses
Once an individual has determined that they require the services of a lawyer, it is beneficial to inform them of what they should anticipate as they progress through their legal situation.
These blogs give a broad overview of the process a legal case might go through and the role a lawyer plays in supporting their client throughout it all.
A few ideas that can be considered include the following:
a. Bankruptcy lawyer: filing of documents necessary to ask for Chapter 7
b. Family lawyer: functions of a custody evaluator or guardian ad litem and the reasons for them
c. Personal injury lawyer: typical issues with insurance adjusters
d. Immigration lawyer: Queries that could be asked during a fiance visa interview
e. Criminal lawyer: potential choices when a plea deal is given
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These blogs demonstrate your attentiveness and expertise in helping your clients. Additionally, they can serve as a reminder of the advantages of having legal counsel when facing various legal issues.
8. Company Announcements
Posting news about the firm can be an effective way of informing the public about any developments or changes in the company. It’s important to keep the public apprised of what is going on in the organization.
These days, the top law firm websites don’t use blog posts of this kind too often. Instead of crafting SEO-friendly content that is useful to readers, this type of blog post’s purpose is simply to provide a bit of diversity to the blog.
For your blog to be perceived as credible and reliable, it is advisable to only post promotional items that are of great significance. This will enable you to demonstrate expertise, authority, and trustworthiness through the quality of your content.
Sometimes, providing your readers with updates from the firm can be beneficial.
An example of how to build trust and demonstrate values is if the company was recently honored with a national or regional award for DE&I. Additionally, if the group attended or gave to a significant charitable event in the local area, that could be a chance to display how they are contributing to the same community they are servicing.
It is a source of great pride for a firm attorney to be inducted into a hall of fame in recognition of their commitment to providing access to justice through pro bono work. Blog posts that feature awards that are not widely known amongst clients can be bypassed.
9. Examining Cases that are Currently Popular in Posts
The attention of the public to a significant lawsuit in your field of expertise can be leveraged by producing content addressing the matter. Instead of forecasting the outcome, one may explore some of the critical components of the case and utilize them as a lesson.
As a case in point, the drawn-out period of probate to settle Prince’s estate serves to illustrate the significance of pre-planning one’s estate and the need to consider one’s intellectual property and artistic works.
Nobody wishes for their relatives to be embroiled in court battles over possessions, regardless of their worth. This can serve as an excellent topic for an estate planning lawyer to include in a blog article and debate.
10. Writing How-To Posts
The thought that advising a potential customer to do something on their own might scare them away is not accurate.
When the steps are followed correctly, how-to posts can be a great advantage for attorneys.
It can be put like this: not all individuals who have experienced a personal injury require an attorney. By informing them when a situation necessitates the use of a lawyer, one can not only screen out cases that are not worth pursuing but also demonstrate the value of legal representation for more intricate cases that are worth taking on.
To provide a better initial consultation, how-to posts can be useful. During a personal injury meeting with a car accident victim, it is beneficial to let them know what paperwork and information should be gathered in advance to make the process as effective and efficient as possible.
Inform your client of the do’s and don’ts when communicating with an insurance adjuster, as this could potentially work in your favor when the case reaches your desk.
Aligning Blog Posts with the Requirements of Your Target Audience
Great law firm blogs need to have an organized editorial calendar with the readers’ needs in mind. Instead of randomly choosing topics, a successful blog should contain content that responds to the inquiries and worries of its readers.
Writing excellent blogs related to the law can bring out the firm’s knowledge and expertise. The ideal subjects should address problems that clients commonly experience and align with what people are likely to search for.
Gathering keywords is a crucial part of understanding what your customer requires. This will not only help you discover suitable issues, but also those that are frequently queried. Keyword research is an indispensable tool in this regard.
Researching keywords is essential to determine if a topic is worth targeting. Without doing this, it is impossible to know if people are looking for the topic in the first place, even if only a few searches are made each month.
It is important to be aware of your target audience for your law firm blog. Being cognizant of possible clients assists you in authoring every article with a specific reader in mind. Crafting legal content for a particular person can help you to build more trust with all of your readers.
When creating content for lawyers, it is important to take into account the content marketing funnel. Clients can be at various stages of the marketing funnel, so it is beneficial to provide balanced content. This should include top, middle, and bottom-of-funnel content, which will help to nurture leads.
Improve Your Site’s Search Engine Optimization by Generating Fresh Content
If the thought of constructing and executing an editorial plan seems daunting, getting the support of an expert in law firm marketing can assist you in achieving the desired outcome from the planning and implementation process.
FirmPilot provides the capability to craft blogs that will draw in worthwhile website visitors and engage with your intended audience.
FirmPilot is not only an expert in blogging and law firm SEO, but they also offer an innovative dashboard to see your firm’s performance in real-time! With the help of FirmPilot’s comprehensive marketing strategy tailored to your law firm, you will be able to generate leads and increase visibility online.
For additional information about how FirmPilot can assist your firm in generating leads, reach out to us now for an appointment.
