From Offline Legacy to Online Leader:
Scaling Ballin & Associates with AI
Ballin & Associates
A personal injury law firm founded in 1981, Boston-based Ballin & Associates built its success over four decades almost entirely through word-of-mouth referrals. With a focus on serving law enforcement officers and first responders, their reputation was strong.
However, their digital presence was nearly nonexistent. Prior to working with FirmPilot, the firm’s website and online channels were bringing in “zero to a couple cases a year,” making growth through digital marketing feel uncertain and risky.
“With FirmPilot, I felt comfortable taking a leap of faith because of the track record.”
Zachary M. Ballin
Personal Injury Attorney @ Ballin & Associates, LLC
“It just smacks us in the face every month—what the results have been.”
Injury firm, Ballin & Associates, partnered with FirmPilot in their first serious foray into digital marketing. The decision was grounded in FirmPilot’s ability to show real, recent results for similarly situated law firms.
The firm was able to scale high-quality legal content production quickly, letting the team get back to focusing on litigation.
“What FirmPilot’s doing is working [because] we're signing more new cases every month, and there's more and more cases of significant quality that are being moved up and up in the firm for the first time I can remember.”
Author Name
Managing Partner @ Ballin & Associates
How FirmPilot helped
The impact was immediate and striking. Within months, Ballin & Associates saw their online lead generation transform:
10+ new cases per month
Digital channels grew from 0–2 cases per year to 10+ new cases per month and growing
Higher-quality leads
A measurable uptick in higher-quality case intakes
Strategic growth
Strategic conversations internally about hiring and scaling the firm
“For the first time I can remember, we're talking about growth. What does 12 to 18 months look like? When do we bring people on?”
Zachary M. Ballin
Personal Injury Attorney @ Ballin & Associates, LLC
Why it Worked
Firm Clarity
A clear understanding of the firm’s strengths
Smart Content
Efficient, AI-powered content generation
Strategy Metrics
Data-driven strategic insights
Open Dialogue
Transparent, human-centered communication from the FirmPilot team
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