Let FirmPilot’s AI bring clients to you
We use AI and data-driven techniques to find qualified clients for your firm, then automatically create marketing that drives real leads.
How FirmPilot helps you land more cases
Our platform combines millions of legal data points with AI automations, so your firm runs faster, more targeted marketing to accelerate growth.
Start with real legal intelligence
Our proprietary Domain Expertise AI model gathers the latest cases, legislation, and legal insights to provide better ranking legal content.
Analyze your competition
We continuously monitor your competitors’ activity using Competitive Blueprinting to uncover opportunities, so your firm stays one step ahead.
Improve your marketing performance
With this intelligence, our AI agents craft and optimize targeted marketing strategies that attract your most valuable clients.
Measure what matters
See real-time ROI and campaign performance with intuitive dashboards that make tracking results effortless.
"FirmPilot's marketing actually works, it grew our year-over-year leads by 300% and is easy to use."
Jesse Soffer
Managing Partner
@ The Soffer Firm
Empower your firm’s growth with
AI-powered marketing:
Learn more about our method with our free ebook:
Outranking Competitors on Google in 6 Steps
FAQ
FirmPilot is designed to help law firms improve their rankings. It simplifies SEO into a seamless workflow that creates real results.
Is this ChatGPT?
Absolutely not. FirmPilot runs on a proprietary AI engine built specifically for legal marketing. Our platform combines legal data, case law, and marketing intelligence to generate content, analysis, and insights that are fully compliant, accurate, and optimized for law firms. In short, ChatGPT is general-purpose AI, whereas FirmPilot is purpose-built for lawyers.
Does Google penalize AI content written by AI?
This is a myth! Google’s own website says it rewards high-quality content however it is produced. Meaning, even a human who copies another firm’s content, writes false information, or just high-level fluff will not be rewarded in regards to SEO. FirmPilot ensures your firm’s marketing meets Google’s quality standards by combining robust legal intelligence with quality checks. The result: original, relevant, authoritative content that helps you rank.
Can FirmPilot help me rank on ChatGPT, organic search, and Local Map Pack?
Yes, yes, and yes. We’ve nailed all three down to a science which is why we have a 96% retention rate with clients. Using advanced data science we begin by understanding how each ingests and rates content and how it decides what to show its users, so we can execute marketing based on those strategies.
Do I still need my marketing agency?
That’s up to you. FirmPilot automates many of the tasks traditional agencies charge monthly retainers for such as writing blogs, tracking ROI, managing ads, and building backlinks.
However, if your agency manages other activities like brand campaigns, FirmPilot can complement that work with smarter automation and measurable performance data.
Do I get a human account manager?
Yes. Every FirmPilot client gets a dedicated success manager who ensures your AI strategy aligns with your firm’s goals. Because our account managers are not overwhelmed checking off deliverables for the month, they work as an expert partner with your firm keeping everything on track and delivering you real value.
Can we target multiple locations or practice areas?
Yes, you can define multiple geographies and service lines. Our system generates locally relevant content that aligns with your brand while targeting high-intent, high-value search terms.
Does my site need to be on WordPress?
Our platform works exclusively with WordPress because of its superior SEO performance and compatibility with Google’s standards. If needed, we can manage a seamless migration for you.
How do you measure success?
We focus on case-generating traffic and qualified leads, not vanity metrics. Your dashboard includes clear metrics on lead volume, keyword rankings, ad performance, and ROI indicators.