SEO & Marketing
for Small Law Firms

Done-for-you legal marketing that outperforms traditional agencies.

No more assumptions or cookie-cutter tactics. FirmPilot uses AI-generated insights trained on your firm, your competitors, and your ideal clients to execute deeply customized marketing that works for boutiques and growing firms.

High-Performing Marketing Strategies for Small Law Firms

AI-Powered Legal Marketing Engine

FirmPilot can analyze thousands of keywords within minutes, identifying high-value terms and generating high-quality content that aligns with SEO best practices and your clients’ needs.

Competitive Blueprinting

FirmPilot takes an X-ray of your competitors' marketing strategies, identifying clear patterns in both SEO and Google Ads (PPC) data to outperform them across channels.

Domain Expertise

FirmPilot mines relevant cases, legislation, webinars, and legal news to optimize your website and ad campaigns around the most profitable client types in your area.

Person sitting at a desk in an office, writing on a notebook with a laptop open nearby. A plant and glass of water are on the table.

Small law firm marketing that’s built for performance

Join the list of boutique law firms growing smarter with FirmPilot

Intelligent law firm marketing, powered by AI 

Learn how we approach SEO with our complimentary law firm marketing playbook.
Traditional marketing agencies focus on surface-level metrics and aesthetics. FirmPilot is built to deliver revenue. Track every dollar spent with straightforward dashboards that measure ROI in real time and connect to your sources of truth.

“A personal injury firm without marketing-muscle will cease to grow and exist. AI is here and it is essential to law firms, especially in the area of marketing.”

John Romano

Partner @ Romano Law Group