Get more cases by increasing your firm’s reputation with proven online PR and link-building strategies.

Managing Partner
@ Steele Law
Earning backlinks from top-ranked, high-performing sites requires significant effort, but link building is essential because search engines heavily weigh high-quality backlinks when determining a website’s authority and ranking.
FirmPilot identifies which links will perform and suggests where your firm should earn mentions, resulting in measurable authority across Google, ChatGPT, and more. This online visibility then directly translates to more calls and better cases.
Our AI-driven SEO strategy taps into millions of data points including legal authority, competitor presence, and local search signals to drive higher visibility and bring in qualified cases from your community.
Built specifically for law firms, our platform ensures content is accurate, compliant, and authoritative for your jurisdiction.
Let us manage content creation, keyword research, tracking, and reporting along with link building for a comprehensive approach that ensures online visibility which translates directly into clients.
With transparent metrics and real-time insights, you’ll see exactly how local leads are finding you, what’s working, and how to expand your footprint.
FirmPilot secures targeted backlinks and top-tier mentions through automated outreach driven by analytics.
Our AI agent finds opportunities by crawling thousands of sites for unread mentions, broken links, and other intel to build your firm’s credibility.
While securing links, our always-on systems maintain the health of your website, including identifying and removing harmful backlinks.
With real-time dashboards, FirmPilot’s automation allows your backlink strategy to grow alongside your firm, allowing for more long-term visibility.
As search behavior evolves, our platform evolves. We give your firm everything it needs to stay ahead of the competition backed by data-driven insights and cutting edge AI advancements.
Our proprietary AI engine analyzes thousands within minutes to identify high-value terms your potential clients actually use. Then, keywords are validated against real-world client behavior data. There is no guesswork, just keywords mapped to your goals.
FirmPilot adapts SEO for the new era of AI-driven search. We prepare your website and content for Generative Engine Optimization (GEO), ensuring your firm is cited, quoted, and recommended by AI systems such as ChatGPT and Google’s AI Overviews. This means more visibility where clients are searching today and tomorrow.
Optimized for search and AI results, FirmPilot’s AI creates content specific to your practice areas, location, and client needs. Our AI model adapts to algorithm updates in real-time, ensuring your search marketing stays ahead of the curve.
FirmPilot identifies and resolves technical SEO issues like slow site speed or broken links to ensure that search engines can easily access, understand, and index your site. The platform also monitors performance, flagging any issues that may hurt rankings.
FirmPilot AI analyzes search trends, competition, and practice area relevance. It targets high-intent, locally relevant keywords that attract qualified clients. There is no guesswork, just keywords mapped to your business goals.
Optimized for search and AI results,FirmPilot’s AI creates content specific to your practice areas, location, and client needs. This includes blog posts, service pages, FAQs, and local landing pages that are legally appropriate, keyword-focused, and built to convert.
FirmPilot automates optimizations like title tags, meta descriptions, headers, and internal links, ensuring pages perform well for both users and search engines. The system adapts to algorithm changes and keeps your site competitive, so you don’t have to worry you missed an update.
FirmPilot identifies and resolves technical SEO issues like slow site speed or broken links to ensure that search engines can easily access, understand, and index your site. The platform also monitors performance, flagging any issues that may hurt rankings.
By analyzing performance data, FirmPilot identifies website optimizations to increase the likelihood of converting visitors into clients without costly website overhauls or delays.
With search engines now indexing social media, it is more important than ever to show authority on your social posts. FirmPilot generates social media aligned with blog topics and keywords, giving your firm more ways to engage clients across channels.
FirmPilot provides clear reports that track keyword rankings, traffic trends, and lead costs. You’ll see which pages generate the most leads, how your SEO performs, and where to improve. The dashboard updates automatically, giving you real-time visibility into your results.

Office & Marketing Manager
@ Alitzer Law, P.C.
No matter your practice area, FirmPilot’s law firm marketing platform helps you earn high-quality backlinks and digital PR coverage that build lasting authority online.
FirmPilot is designed to help law firms improve their rankings. It simplifies SEO into a seamless workflow that creates real results.
Our platform is purpose-built for marketing law firms and increasing their online visibility and credibility. We offer a data-driven approach to link building by crawling online intel to find opportunities manual outreach can miss.
Link building is one piece of our comprehensive SEO approach that ensures online visibility which translates directly into clients.
With FirmPilot, you’ll get automated PR outreach, strategic link building, and proactive link analysis. Every 90 minutes, our AI analyzes every link impacting your competitors and identifies which ones truly matter. We also crawl thousands of sites for unread mentions, broken links, and other intel that can increase your authority at scale.
We go beyond link building to strengthen your reputation across the web. By consistently securing placements on trusted legal directories, local outlets, and authoritative publications, we position your firm as a recognized voice in your practice area. Over time, this visibility compounds, building both brand authority and client trust.
Yes. Whether you’re a personal injury attorney, family lawyer, criminal defense firm, or handle multiple practice areas, we can help increase your PR coverage and build your reputation online.
We provide a customized approach that identifies high-quality, relevant sites within your legal niche. We target the most effective platforms like legal directories, local news outlets, and authoritative legal blogs to build backlinks that strengthen your firm’s online presence and recognition.
Our clients often come to us after other solutions haven’t delivered or plateaued. With FirmPilot, you’re getting a precision engine designed for legal; backed by data, updated continuously, and driven by performance, not guesswork.
Turn high-quality backlinks and PR coverage into real-world results.