FirmPilot uses AI to turn high-intent searches into signed clients, without wasted ad spend.
Managing Partner @ The Soffer Firm
Pay-per-click advertising is one of the fastest ways for law firms to generate leads. But many firms waste their budget on poorly targeted campaigns, low-intent clicks, and generic ad copy.
FirmPilot eliminates the guesswork with AI-powered campaigns tailored to your exact practice area, location, and client profile.
Every dollar is tracked and tuned. FirmPilot’s AI agent cuts waste, doubles down on what works, and focuses on getting you the types of clients you’re looking for.
FirmPilot’s always-on automations make smarter moves, faster, such as refining bidding and targeting daily with real conversion signals and behavioral intent.
Let us manage content creation, keyword research, tracking, and reporting so your team can focus on clients instead of marketing.
With transparent metrics and real-time insights, you’ll know exactly what’s working, where leads are coming from, and how to grow smarter.
FirmPilot combines legal-specific AI with proven PPC playbooks, so your ads reach the right leads at the right time.
We use legal-specific AI agents to automatically optimize bidding, targeting, and ad creative, ensuring your budget goes toward clicks that actually convert.
We analyze thousands of high-converting paid search queries to find exactly what your ideal clients are searching for and build your strategy around it.
FirmPilot doesn’t just run ads. We build campaigns based on the legal services you provide, the urgency of your clients, and the outcomes that matter most.
From keyword research to local optimization, FirmPilot provides advanced PPC tactics that focus on best-match attributes with real performance tracking.
Target the right search queries by using a strategic mix of broad, phrase, and exact match keywords. This ensures your ads appear for high-intent searches while filtering out irrelevant traffic.
Send clicks to landing pages designed to convert visitors into clients. From compelling headlines to clear CTAs, every element drives form fills, calls, or signups.
Reach customers in specific locations with hyper-relevant messaging. Whether you’re running city-wide promotions or targeting multiple regions, geo-targeting helps maximize local ROI.
Gain an edge by analyzing how competitors structure their ad campaigns. Discover gaps, spot new opportunities, and outpace rival firms.
Continuously test headlines, descriptions, and CTAs to improve performance. Small tweaks in copy can lead to big gains in click-through and conversion rates.
Monitor campaign performance with real-time dashboards that tie spend to results. Quickly see what’s working, what’s not, and where to optimize next.
FirmPilot AI analyzes search trends, competition, and practice area relevance. It targets high-intent, locally relevant keywords that attract qualified clients. There is no guesswork, just keywords mapped to your business goals.
Optimized for search and AI results,FirmPilot’s AI creates content specific to your practice areas, location, and client needs. This includes blog posts, service pages, FAQs, and local landing pages that are legally appropriate, keyword-focused, and built to convert.
FirmPilot automates optimizations like title tags, meta descriptions, headers, and internal links, ensuring pages perform well for both users and search engines. The system adapts to algorithm changes and keeps your site competitive, so you don’t have to worry you missed an update.
FirmPilot identifies and resolves technical SEO issues like slow site speed or broken links to ensure that search engines can easily access, understand, and index your site. The platform also monitors performance, flagging any issues that may hurt rankings.
By analyzing performance data, FirmPilot identifies website optimizations to increase the likelihood of converting visitors into clients without costly website overhauls or delays.
With search engines now indexing social media, it is more important than ever to show authority on your social posts. FirmPilot generates social media aligned with blog topics and keywords, giving your firm more ways to engage clients across channels.
FirmPilot provides clear reports that track keyword rankings, traffic trends, and lead costs. You’ll see which pages generate the most leads, how your SEO performs, and where to improve. The dashboard updates automatically, giving you real-time visibility into your results.
Managing Attorney @ Jessica Arena Law
FirmPilot helps law firms win more cases by maximizing their PPC performance. From smarter targeting to conversion tracking, we make paid advertising simple—and profitable.
We design campaigns around keyword intent, landing page alignment, and multi-step form interactions.
Each page is custom-built for its campaign to filter unqualified users. Lead quality is continually monitored through client feedback and offline conversion tracking.
Our goal is not just to drive clicks – but to generate meaningful case opportunities.
Not all clicks are created equal. Campaign types such as personal injury or motor vehicle accident-related services tend to be more expensive due to higher competition and greater potential case value.
By contrast, areas like estate planning, probate, criminal defense, or immigration often fall into a more moderate range of competitiveness, while niche civil practice areas may allow for even lower-cost opportunities.
Our strategy tailors spend expectations and goals to the practice area and regional competitiveness.
FirmPilot is not a generalist agency. We are a performance-focused marketing engine that combines legal-specific AI and real-time PPC optimization.
Unlike volume-driven agencies, we design campaigns around user intent and signed-case potential.
Campaigns are built with high relevance between keywords, ad copy, and landing pages to maximize results – not just generate clicks.
PPC and SEO are complementary pillars of an integrated digital strategy.
Together, PPC and SEO feed into each other.
PPC data helps identify which keywords and topics convert best, which can then inform SEO strategy. Conversely, SEO content can help reduce dependency on paid clicks over time.
The most successful firms use PPC to drive immediate results while SEO builds long-term brand authority and lead flow.
Clicks alone are a shallow metric. At FirmPilot, we use a multi-layered approach to evaluate true performance:
This full-funnel view ensures that you’re not only getting leads – but getting the right leads that can generate real revenue.
We don’t just get you clicks. We get you clients.
Let FirmPilot run your paid campaigns while you focus on lawyering.
